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Chronicle

Making the most of LinkedIn by, well… linking in.

Posted: 15 May 2013

Sometimes a name has no relevance to the brand, the service or the product - it's just something to catch the eye, stir the imagination or start the old grey matter whirring. But with LinkedIn, the clue really is in the name.

As the social media giant celebrates its 10th anniversary, many of its millions of users still don’t quite get how to make it work for them. Most professionals have a profile but for many it’s because they’ve been told they should have one rather than because they want to exploit the true value and unbelievable opportunities it provides.

So, just in case, you’re one of those people, I’ve got a few tips for how you can get the most out of LinkedIn.

  • Put yourself out there

There is no point in having a profile if it doesn’t say anything about you. And I’m not just talking about a well-constructed and search optimised summary, I mean actually get involved. You’ll get out what you put in, so if you simply put a profile out there and hope for the best, LinkedIn is unlikely to be much use to you. If you share useful content, create and participate in groups, share your expertise and actually work on building relationships, then you’re on the right road for generating not just interest, but opportunity.

  • Encourage others to do the same

Employees, partners, stakeholders – the more people who know you and your business, that are willing to connect themselves to your profile (company or personal), the better. Remember it’s not just about who you know; it’s about who they know and who their connections know. If they’re willing to give you testimonials, endorsements and recommendations then so much the better.

  • Don’t feel the need to follow the crowd

LinkedIn is one of the more serious social networks, it’s aimed at professionals and it’s all about business but that doesn’t mean it should be dull and lifeless. It’s easy for people to show their personality through their personal profiles but so many people forget that their businesses have a personality too – your corporate brand. Don’t let you profiles become limp and lifeless. Think of ways to show what it’s like to work with you, your attitude to what you do and give them a reason to get involved.

  • As with any social network personalisation is everything

Sharing content to the right connections is the first step in building a successful network. LinkedIn “Tags” are great for this. For those of you that don’t know you can categories each connection in your contacts list. Creating your own tags and grouping your connections will enable you to target relevant content or ask precise questions. For recruiters it will help you target new roles to the right people. 

Now I’m going to take this opportunity to do a shameless plug – partly because it is incredibly relevant and partly because we’re just really proud of it! 9am have just launched our LinkedIn Company Page but we didn’t want to be like everyone else. Yes we want to show what we do, but like everything we do, we want to have a bit of fun while doing it so we’re injecting a bit of humour and a bit of competition to get things going. Intrigued? Take a look for yourself here.

Want some more answers on LinkedIn? Then fire your questions over. Find me on LinkedIn , Twitter, Facebook or Google+  or ping me an email here!