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Think of it as a story: one that answers the question
‘why do people work for you?’
It’s our job to help you articulate that story in the most engaging, exciting, and interesting way -- to talented individuals looking for new opportunities.
Content marketing is one of our core strengths. We create everything from ad copy right through to e-books, blogs, and career advice. However, making sure material gets noticed is an art in itself. We can push it through the right channels; so you’re seen and heard in the right places.
Engaging emails? Check! Well-worded and beautifully designed ads? Check! Your marketing assets might do a great job of enticing candidates to find out more about working for you. But if they point back to a dull corporate website, you may as not bother(!). We can build and host a dedicated career microsite: a bespoke portal created just for your employer brand.
Media buying isn’t just procurement. A heck of a lot goes into making sure your employer brand gets the right exposure. Showcasing it to A-grade employees, in the right way at the right time, means taking a complete strategic view of the media landscape. Plus our buying power in the market also means we can secure some of the best rates available.
Every campaign needs a hero asset. Media buyers may favour digital channels for scale and reach, but consider just how much more engaging your recruitment campaign could be if you led the march with a perfectly polished TV or radio ad? Let your (or our!) creativity run wild...
Using a combination of analytics and candidate survey data, we a have bird’s eye view of the best national and international job boards and social networks. We advise our clients on the strongest performing for both, giving them the inside track of the different talent pools they cover -- as well as the type of candidates they’ll find on each one.
What is it that people love about working for your company? What keeps them there? What progression opportunities does your brand offer? Showing prospective employees that you’re well worth working for means drilling down into your core values and extracting your secret sauce; before refining it into a powerful, compelling proposition. This service provides the delivery of the entire process from research and analysis, through to the creation of a brand and communications strategy. Easier said than done -- but we’ll get you there!
With so much ‘noise’ competing for candidates’ attention, it can be difficult to reach the right ones. We can help you target them -- through a combination of organic and paid social media ads; across Facebook, Twitter, and LinkedIn. We also help our clients build candidate profiles and create proactive search campaigns across different social networks; driving them to your career portal via re-marketing strategies.