Daily Brew

We love to talk about millennials in the recruitment world, don’t we? Generation Z too. Digital natives; tech savvy; social media experts, the lot of them. These generations changed the workplace, with their disruptive trends, entrepreneurial spirit and innovative ideas. But before long, there will be a new generation in town. And they’re really going to shake things up.

Creating and maintaining a positive company culture that is not only authentic, but felt by people both inside and outside of your organisation, can be a challenge for business leaders. Add a global pandemic and a remote team into the mix, and that challenge suddenly becomes a whole lot bigger.

Picture this pandemic as the enemy at the gates of your organisation. It’s throwing challenge after challenge your way.

And just when you thought things were returning to some resemblance of normal...bang! Bojo announces lockdown number two. The war rages on.

Think back to 2019; a pre-pandemic world. We thought we understood the world of recruitment. It was comfortable. Predictable. We thought we knew what we wanted as employers. We thought candidates knew what they wanted too. We thought nothing could ever change. We thought wrong.

It’s no exaggeration to say that social media has changed the world. It has changed the way we communicate, the way we govern and are governed, the way we do business, the way we respond to disasters. And, of course, it has changed the way we find and attract new talent.

Social media and sector crossbreeding has penned many a new industry term, and it’s this refinement of recruitment practices and communication that has given us more food for thought and ways to action our messages.

This year, we have seen a seismic shift in our global workforce - and that’s not even considering the COVID-19 pandemic!

Sound is one of the most powerful tools in branding, affecting decision-making, risk-taking and how we behave. So, why is it often overlooked and underrated?

Despite a whole heap of challenges and changes over the last nine months, 2020 has actually presented us with a unique opportunity to grow, develop and redefine WHO we are.

It’s been downloaded 1.5 billion times worldwide. Around 1 in 5 people have the app on their phone. And it’s most popular with Gen Z. It’s called TikTok. But is it the future of employer branding?

Back in the day, oh, how simple it all seemed.

The times have changed when it comes to recruitment, so how do you make sure your job ad stands out in an overly cluttered landscape?

Now’s the time to stretch your EVP throughout the recruitment cycle. And here’s why.

Radisson RED writes a dodgy job ad. WeLove9am send them a copy of our book - and donates the cover price to charity

Generation Z. So will they fit in, as they join the workplace? And will we get on with them when they do?

It’s the little things that can really rankle in the workplace. Making sure people’s yogurt is safe can be a part of your great company culture.

Creating a knockout employer brand is only half the battle; continuing employer brand management is key to your success.

Google’s not necessarily the bad guy in the battle with Indeed; but if Google for Jobs goes to a PPC model, it gets a whole lot messier.

Let’s park social media platforms like LinkedIn, Facebook and Twitter, and shine the light on IGTV - the place to share and watch longer video.

Employees should form connections with potential candidates. After all, your employer brand is best communicated by those living it every day.