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Chronicle

The Business Benefits of Employer Branding

Posted: 22 March 2018

Employer branding isn't just some HR gimmick – how your business is perceived by people has a real impact on your ability to attract and retain the most talented candidates. Having a strong employer brand helps to communicate your culture, values, and why potential candidates should choose to work for you over your competitors. In the ongoing 'War for Talent', employer branding is your secret weapon to acquiring high-quality candidates.