April Fools never tasted so good

Driven by our heads not our tummies, we knew that as great as Gaucho’s is, hospitality talent is a competitive market. The restaurant's theme, perks and culture were great, but how could we get candidates to the door?

We knew out of home and social advertising would give Gaucho the strongest talent pool. And given that we were only two months away from April, it was an opportunity we needed to jump on.

“Could you manage a steakhouse that doesn’t serve steak? - Gaucho is about to make restaurant history, by transitioning from a steakhouse to entirely plant-based dining. No bull. It’s a bold move, so we need a bold team to lead through our transformation.”

Our April Fools joke of a steakhouse going veggie, really did the trick and got candidates talking. We took over local radio and social media with our #NoBull campaign.

Candidates loved the April Fools approach and the application numbers were amazing. Social adverts and the radio campaign drove candidates to a dedicated landing page, that was personalised for each area. Automated follow up email dated the 1st of April soon got people laughing and talking Gaucho’s.

Now that’s what you call disruptive recruitment marketing.