She sings, she dances, she balances on tins of paint… in fact, Leyla can do anything we want her to do, which made her the perfect ambassador for Leyland SDM’s recruitment campaign.
We used Leyla as the visual brand identity in a targeted social media campaign to attract candidates to dedicated landing pages for Leyland’s high volume roles (store managers and retail assistants).
Then we used a series of animations, videos and print assets to help Leyla resonate with both existing hires and prospects – including taking over the physical store space with cardboard cut outs and floor stickers.
It was unlike anything Leyland SDM had done before and was totally unique to employer branding in general – especially when we introduced Leyla’s very own store front.
Finally, we elevated Leyla to become the Leyland SDM brand, so she could do everything from onboarding new staff to training and rewarding existing ones. This made her the perfect way to showcase Leyland SDM’s commitment to developing talent.