It's a game of chess.
It's the Knights Gambit
Osborne Clarke. A law firm with a difference – not in the Golden Circle, but a grad scheme to rival them.
There’s no tea-making or photocopying here – it’s real experience, graduates are in the room with clients and partners from day one.
Lightbulb
In our focus groups, people couldn't stop talking about how much they love working here. Why? Well, mainly because of the opportunities to work with real clients from day one. What makes Osborne Clarke stand out? They’re about making the right moves to have all these opportunities.
Chess. Yes, you read that right, the game with knights, bishops and pawns. It’s about strategy and anticipation – skills that are handy in the legal world. 'Your Move' was inspired by this. The Knight represents a law graduate – unique, neutral and able to advance ahead of pawns.
What we did
We aimed to capture the interest of these graduates, not just presenting Osborne Clarke as an option, but as their top choice. We surprised graduates with unscripted interviews, capturing their genuine reactions and responses. Despite the challenge of no second takes, the video's success made it our main driver for traffic to the careers site.
Our website wasn't just a career hub – it was a virtual playground where grads could envision their success. With each pixel and line of code, we crafted an immersive experience.
But how do you get grads pumped enough to click through? Cue the social media. We sliced our hero film into bite-sized clips that left them hungry for more.
