We aimed to capture the interest of these graduates, not just presenting Osborne Clarke as an option, but as their top choice. We surprised graduates with unscripted interviews, capturing their genuine reactions and responses. Despite the challenge of no second takes, the video's success made it our main driver for traffic to the careers site.
Our website wasn't just a career hub – it was a virtual playground where grads could envision their success. With each pixel and line of code, we crafted an immersive experience.
But how do you get grads pumped enough to click through? Cue the social media. We sliced our hero film into bite-sized clips that left them hungry for more.
