Celebrating Creativity in the World of Work
With the Cannes Lions Festival just past, creativity is buzzing in the air. The RMA deadline is coming up fast, the EBMA shortlist has just been announced and it won't be long before the RADs are back too. But don’t be fooled into thinking employer branding has to be dry and corporate. At WeLove9am, we believe that the world of work can and should, be as creative and inspiring as any ad campaign.
The Power of Creative Employer Branding
Employer branding is about more than just a polished logo and a snappy tagline. It’s about telling a compelling story that resonates with current and potential employees. Creativity in employer branding means breaking away from the mundane and embracing innovative ways to showcase your company's culture, values and opportunities.
Top Tips for Award-Winning Employer Branding
Tell a Story: People connect with stories, not statistics. Use storytelling to highlight your company's journey, mission and the impact employees have. Make your audience feel part of something bigger.
Be Authentic: Authenticity is key. Showcase real employees and real stories. Use genuine testimonials and behind-the-scenes content to build trust and relatability.
Embrace Multimedia: Don’t just rely on text. Use videos, podcasts and interactive content to engage your audience. A well-crafted video can convey your company culture more effectively than a thousand words.
Highlight Diversity and Inclusion: Celebrate the diverse voices within your organisation. Show how different perspectives contribute to a richer, more innovative workplace.
Leverage Social Media: Use social media platforms to share your employer brand. Create content that is shareable and encourages interaction. Social media is a powerful tool to reach potential employees where they are most active.
Engage Your Employees: Your employees are your best ambassadors. Involve them in your branding efforts. Encourage them to share their experiences and participate in creating content.
Why Creativity Matters
In a competitive job market, standing out is crucial. Creative employer branding helps you attract top talent by showing that your company is a dynamic, engaging place to work. It also helps retain employees by fostering a sense of pride and belonging. And of course, it’s a surefire way to catch the eye of awards judges.
The Road Ahead
As we gear up for the next round of employer branding awards, remember that creativity isn’t just for ad agencies. By bringing a creative touch to how we present our workplaces, we can inspire and attract the best talent out there.
