Industry trends: AR is becoming a big deal
The way we look at digital has changed, massively, and will continue to do so as well. But, that also means the way candidates interact with it has changed too. Traditional methods are becoming less engaging, we need to step up our approach to create more memorable experiences to win the war for talent. AR is just one of the ways we can do that, here are a few of the ways we think AR can be part of Employer Branding.
So, how can we make it work for us?
1. We’ll kick off with virtual tours of office spaces
Static images and text descriptions, they’re boring, why look and read when you can experience them? AR-powered tours – they’re immersive, giving people the chance to visualise themselves within the culture and environment. Candidates don’t have to imagine they’re there because, well, they really are.
2. What about interactive simulations?
Training and development are a pivotal pillar of any employer brand, candidates want to be able to grow with a company. AR simulations can give a competitive edge to this, immersing candidates and employees into simulated scenarios can help with learning and progression.
3. How about at recruitment events?
At recruitment events, it’s so important to stand out, to leave a lasting impression on people. Incorporating AR experiences could just be the way to do that. Think interactive games and virtual showcases. It’s an innovative twist on traditional recruitment strategies.
4. Then there’s experiential campaigns
Out of home, TV ads and Google ads all have their place when it comes to recruitment marketing. But nothing can take away from an immersive brand experience with AR. It provides the ability to transport candidates into virtual environments that reflect the company's values and culture, so organisations can make a memorable impact on potential hires.
5. Let’s talk social media integration!
Everyone from your nan to your boss has social media. It’s the ultimate way to target candidates. AR filters and experiences on social media platforms offer a unique way to engage with candidates and build brand awareness.
But it’s not all roses
While AR holds a vast range of opportunities to get an employer brand seen and heard. It’s important to understand the costs and challenges that can come with it. Developing AR experiences can be resource-intensive, requiring investment in technology and talent. So, before jumping the gun, you should look at ROI and make sure that it aligns with your branding goals.
As we know, the whole goal of employer branding is to increase recruitment and retention levels. So, it’s important to use AR in an impactful way – avoiding gimmicks will yield more significant long-term benefits.
As AR continues to evolve, so will it’s role in employer branding. To keep creating brands you can’t help but pay attention to, we must stay ahead of the curve, exploring how these technologies can support us. It’s vital that we understand everything that comes with this tech, and when we do, we can better position ourselves as desirable employers in a competitive market.
