Lessons from Super Bowl LVIII

Employer Branding Touchdowns

In a clash of titans, the Kansas City Chiefs squared off against the San Francisco 49ers in an electrifying Super Bowl LVIII showdown. The Chiefs clinched victory for the second consecutive year, marking their third win in just five years. However, the spotlight also shone on the sidelines, where pop sensation Taylor Swift and her boyfriend, Travis Kelce, Tight End for the Chiefs, captured the media's attention with their captivating ‘Love Story’. As the halftime show unfolded, Usher dazzled the audience with his performance, accompanied by an array of special guests.

Beyond the halftime spectacle, it was the ad breaks that truly stole the spotlight (as always). With a staggering $7million (£5.1million) price tag for a mere 30-second ad slot, the pressure was on for advertisers to deliver nothing short of excellence. Join us as we delve into the realm of Super Bowl LVIII's most remarkable ads, dissecting the creativity, humour and emotion that captivated millions of viewers worldwide.

Here’s a few of our faves:

Uber Eats:

Uber Eats nailed it with their Super Bowl ad! Seeing Jennifer Aniston and David Schwimmer back together, along with other celebs like Jelly Roll and the Beckhams, was a real treat. And the tagline, "Whatever you forget, Remember Uber Eats," perfectly captures their service of delivering food right when you need it. It was clever, entertaining, and just what you'd want in a Super Bowl ad.

Skechers:

Featuring Mr. T from The A-Team, they cleverly tackled the common misspellings of their brand name. It was relatable, funny and did a great job showcasing their products. Skechers really hit the mark by playing on that smart insight about brand name misspellings.

Snapchat:

Making its Super Bowl debut, Snapchat delivers a powerful message with its 'Less Likes. More Love.' advert. It hit home in today's world of social media competition. By focusing on genuine connections and authenticity, Snapchat stood out from the crowd. They highlighted their unique features like privacy and personal messaging, showing their dedication to meaningful interactions. It was a timely reminder that resonated with audiences and positioned Snapchat as a breath of fresh air in the social media scene.

Game-Changing Insights:

There are plenty of trends and strategies from this year’s Super Bowl ads that can shake up your employer branding approach. From authenticity to celebrity endorsement, these insights can be applied to attract top talent to stay ahead in the competitive market.

Authenticity:

Just like in advertising, authenticity is key in employer branding. Highlight real stories and experiences of employees to build trust and credibility.

Smart Insights:

Use insights about your company culture and values to craft your employer branding strategy. Know what makes your company unique and showcase that to attract like-minded candidates.

Engagement:

Keep your audience engaged with compelling content like employee testimonials and behind-the-scenes glimpses into company culture.

Celebrity Endorsement:

Leverage the influence of key executives or high-profile employees to add credibility to your employer brand. Influencers are also a great way to endorse your employer brand.

Relevance:
Stay current with trends in the job market and adjust your branding efforts accordingly to remain competitive.

The Winning Play:

Just like in football, winning in employer branding requires strategy, teamwork and a dash of star power. A solid game plan, collaboration among employees and leveraging influential figures within the company all play crucial roles in attracting top talent and building a strong brand presence. Whether you're scoring touchdowns or attracting top talent, remember the winning combination for success.