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They’re Not in the Workforce Yet. They’re Already Changing It.

11th The Generation Game Gen Alpha Content

And while they haven’t entered the workforce yet, they’re already redefining what that workforce will be.

Forget gold watches and 9-to-5s. By the time they arrive, everything we know about work could be obsolete.

  1. Gen Alpha is expected to be the largest generation in history, with over 2 billion people (McCrindle, 2023).
  2. 65% of them will work in jobs that don’t even exist yet (World Economic Forum, 2023).

Some are already coding. Others are building brands. One 12-year-old made $400,000 selling NFTs (CNBC, 2023). The line between childhood and career? Blurred.

They’ll grow up expecting work that fits their lives – not the other way around. Flexible, remote, purpose-led, AI-assisted. And if they can’t find it? They'll create it themselves.

If employers want to stay relevant, they need to start embracing new trends now—hybrid work, asynchronous schedules, remote-first infrastructure. Flexibility isn’t a perk anymore. It’s the baseline. Gen Alpha will expect work to adapt around their lives, not force them to adapt to outdated systems.

Gen Alpha won’t just change the future of work. They’ll redefine what work even means.

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