What in the TikTok is going on?
TikTok. It’s been all over the news recently with Joe Biden signing a law bill requiring TikTok’s owner to sell the social media app’s US operations or face a ban. But that’s not the only reason TikTok is in the news – they’re really stepping up their game when it comes to their features. So could this ban mean the US will lose out?
Move over Instagram
There’s a new app in town, TikTok Notes. It’s photos and captions, sounds familiar right? To get the word out about their upcoming launch – automatically sharing their TikTok photo posts to TikTok notes for a seamless experience. TikTok is one of the biggest social media platforms at the moment, with this integration could we see them take over? Instagram has more active users (1.5 billion versus 1.1 billion), but data suggests TikTok users spend more time on the app than Instagram users (95 minutes a day versus 62).
Boost who? It’s all about promoting
They’re not stopping at the app either. We’re all too familiar with the boost option on Meta platforms, well, here comes TikTok's promote option. Just like boost this will allow users to get their content in front of more people with paid advertising. And to make it even easier for everyone, they’ve released a guidebook too.
With it, you will:
Unlock the secrets of Promote and learn how to launch your own successful campaign step by step.
Discover the power of TikTok's Promotion Packs to supercharge your ad performance.
Get inspired by real-life success stories from various industries showcased in our guidebook.
Explore industry-specific case studies that illuminate the potential of Promote across diverse sectors.
Gain valuable insights and examples to elevate your TikTok advertising game.
It’s not all as it seems
We’ve heard through the grapevine that TikTok is on the precipice of something huge. What is it you ask? AI Influencers. This would give brands the ability to save money with around-the-clock promotions through virtual influencers on live streams and videos. But what will this mean for the future of influencer marketing?
In the whirlwind of events surrounding TikTok, one thing is clear – change is on the horizon. TikTok is at the centre of a transformative moment in social media history. What lies ahead for TikTok and the realm of influencer marketing remains to be seen, but one thing is for certain – the TikTok revolution is in full swing, and the world is watching intently. What in the TikTok is going on? Only time will tell.
