Our social campaign focused on how easy the transition to self-employment was going to be - drivers could start building their own business from the get-go.
So we concentrated minds on the stand-out benefits - getting paid weekly, the flexible hours that came with being your own boss, and the back office support that comes with being part of a network of similar colleagues facing the same daily challenges. There was even help available with bookkeeping and other paperwork if it was needed, to ease them into delivering from the first parcel.
We reinforced these messages again and again, until bingo, the applications became a steady flow…
