Sky’s the limit
Talking for a living
Attracting Customer Experience Advisors for Sky contact centres across the UK was a challenge we relished; but there was a bucket-load of competition for these smooth-talking candidates.
We had to make Sky’s jobs stand out from other similar roles advertising to the same candidates. We needed to get them talked about - the employer on everyone’s lips.
What we did
We hit every avenue possible to promote the excitement, the team buzz, the amazing training, the flexible working, to anyone we knew was interested in talking for a living. Oh, and we bigged-up the perks. Like, to make sure you knew exactly what you were talking to customers about - your job came with free SkyQ, phone and broadband.
Not a bad gig, really!
Did it work?
You betcha! Before they’d even finished their morning coffee, we’d hit anyone working for every competitor within a thirty-mile radius with our social campaign. Which also targeted anyone showing an interest in similar roles – telesales, customer service, anything where people talked to strangers for a living.
Our eye-candy career video and landing pages showed their future colleagues having fun, and buzzing about all the teamwork and training.
Talk about results!
0K+unique candidates reached
0%click through from the advert to the campaign page
0Kcandidates viewed the videos
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