Ins & Outs for 2025

The battle for top talent is fierce, and in 2025, a strong employer brand is no longer a nice-to-have, it's a necessity. Forget the old playbook of polished corporate videos and staged photoshoots.
This guide provides a snapshot of the essential "ins" and "outs" for employer branding in 2025. By embracing these strategies, you can attract, engage, and retain the best and brightest talent in this competitive landscape.
IN:
Employee-generated content (EGC): Give your employees the megaphone! Let them tell their stories – "day-in-the-life" vlogs, Q&A sessions, behind-the-scenes sneak peeks. The more authentic, the better. People want to see what it's really like to work at your company.
Skill-based hiring: Look beyond the CV and focus on what really matters – can they do the job? Give people a chance to shine, regardless of their background. And hey, don't forget to offer opportunities for growth and development – that's how you keep those top performers happy.
Creative problem-solving: The world throws a lot of curveballs, doesn't it? Show how your company adapts, innovates and tackles challenges head-on. People want to work for companies that can roll with the punches.
OUT:
Trend-chasing: Don't just jump on the latest bandwagon because everyone else is doing it. Stay true to your brand, your values and your unique personality.
Overly polished content: Nobody's perfect and that's okay. Embrace the imperfections and show the real side of your company. A little bit of rough around the edges can be quite charming, you know.
Ignoring feedback: Your employees and candidates are a wealth of knowledge. Listen to their feedback, take it on board and use it to improve your employer branding. It's a win-win!
Other Things to Consider:
Gen Z and Millennials are your primary target audience. Tailor your content to their preferences and communication styles.
Short-form video is still king, but don't neglect other formats. Experiment with a variety of content types to keep your audience engaged.
Personalisation is key. Use data and analytics to understand your audience and deliver relevant content.
Mobile-first is essential. Ensure your employer branding materials are optimised for mobile devices.
Measure your results. Track key metrics to assess the effectiveness of your employer branding efforts.