Find the Right Fit, First Time, Every Time

National Storytelling Week 2025 is upon us, and the theme "Reimagine Your World" is a cracking reminder that stories aren't just for books – they're everywhere, even in job postings.

Let's be honest, job adverts can be dull. A list of duties and qualifications? Yawn. But what if we treated them like proper stories, the kind that grab your attention and make you want to know more? Think about it: stories connect us, build communities, and give us fresh perspectives. That's exactly what your job adverts should be doing.

So, how do you turn a boring job listing into a page-turner?

Hook 'em from the start: Just like a good book, your advert needs a killer opening line. Ditch the generic job titles and task lists. What's the role's impact? What's in it for the candidate? Tease their future success.

Make it personal: Storytelling is all about connection. Share your organisation's mission and values. Sprinkle in some genuine testimonials from your team – it adds warmth and authenticity.

Bring on the drama: Every good story has conflict. What challenges will the candidate face? How can they contribute to solving them? This gives them a reason to be excited about the role.

Show your personality: Let your brand shine through! Infuse your unique voice and character into the advert. Let your tone and language reflect your company culture.

Set the scene: Where will the story take place? Describe the work environment and team culture. Help candidates picture themselves as part of your team.

Keep it real: Even the best stories need a solid foundation. Make sure your advert is accurate, concise, and easy to read. Don't forget those all-important keywords.

National Storytelling Week 2025 is all about reimagining our world. Let's reimagine job adverts too. Let's create captivating stories that attract top talent and make them want to join our adventure. Because every role has a story to tell.