They’re Not Playing by the Rules. They’re Rewriting Them.

Gen Z didn’t just enter the workforce. They stormed in, asked "why are we doing it this way?" and walked back out if they didn’t like the answer.

They’re bold. Unapologetic. And allergic to outdated systems. If a job doesn’t align with their values? They’re gone. No drama. Just a polite Slack message and a LinkedIn update.

65% of Gen Z workers plan to leave their job within two years (Deloitte, 2023).

They want purpose, not perks. Transparency, not top-down control. And DEI? That’s not a nice-to-have – it’s a dealbreaker. 76% say diversity and inclusion are non-negotiable when choosing an employer (Glassdoor, 2023).

They’re not job-hoppers. They’re culture critics. And they’re forcing companies to evolve or get ghosted.

To attract Gen Z, employers need more than trendy office decor and hashtags. They need to be companies with a conscience. That means meaningful sustainability efforts, clear stances on social issues, and leadership that walks the talk. Gen Z is watching—and they can smell performative culture from a mile away.

Gen Z isn’t entitled. They’re just the first generation brave enough to demand better – and leave when they don’t get it.