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​Want to Attract more Talent? Try Instagram TV

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Recruiters are always looking for smart ways to beat the competition and be the first to bag talented candidates. It’s no secret that social media platforms like LinkedIn, Facebook and Twitter are valuable tools for candidate attraction, but a new player is on the scene: Instagram TV (IGTV).

Launched in 2018, IGTV is an app for sharing and watching longer video content. The app has ‘channels’ like normal TV – each channel represents an Instagram user. It is built to reflect how people use their phones: vertically and full-screen.

Unlike Instagram Stories, these videos will permanently stay on a channel and can be up to 10 minutes long (or up to 1 hour for verified accounts). This makes it the perfect platform for sharing juicier content that really connects and engages with your audience.

You don’t need a big budget or a fancy camera to get started on IGTV – the platform makes it easy to record and upload videos simply using your phone. These tips will help you generate some ideas for content and boost your candidate attraction efforts.

1. Mine your blog content

You may already have a company blog offering recruitment insights or career advice – this is a treasure trove of information that can be converted into video content. Things like handy tips and how-to guides lend themselves well to this platform, especially with the ability to overlay text on top of the visuals, reinforcing key messages and calls-to-action.

2. Behind the scenes

Showing your company culture and what life is like ‘behind the scenes’ helps people to connect with your business on an emotional level. Videos bring your brand to life by showing real people and the working environment. This boosts your employer brand and builds trust in you as a people-focused employer.

Give your audience a virtual tour of the office, let them meet the team ‘face to face’ or record a work event to give people an inside view of your business and the people who work there. This reassures candidates that you’re a great company to work for and helps them envision themselves as part of the team.

3. Solve problems and find answers

Creating useful, relevant content which provides solutions to problems will help you engage with candidates. Identify some key areas that candidates struggle with and then create videos which help them overcome these and develop in their career.

For example, many candidates might struggle with their CVs, making common mistakes that make them less likely to be shortlisted – solve this problem by creating a video that gives 10 mistakes to avoid on your CV.

4. Make yourself visible

Adding relevant keywords and hashtags into your video description will help people find your videos online, making you appear higher up on search engine results and enabling Instagram users to find videos based on their interests.

If you want some handy tips on how to go about creating and posting video content on IGTV, Social Media Examiner has some useful guidance which you can read here.

IGTV is another useful tool for recruiters to engage with candidates, promote job opportunities, and build their employer brand. If you need a boost to your recruitment strategy, consider using IGTV to gain a competitive edge in the war for talent.

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