Own your own hours
Reassuring the self-employed
Nearly half a century dressing windows for millions of happy customers. Not a bad record in anyone’s book!
But Hillarys struggled to fill self-employed design and installation roles - candidates were nervous about self-employment - all that cold-calling, and lack of job security.
Our mission was to define the Hillarys employer ‘WHY’, and get candidates to understand what current employees liked about their jobs - which it turned out was a whole heap of goodness.
What we did
Sales staff raved about choosing their own hours, and being able to set their own targets for earnings.
And the back-office support..! Head Office spent literally millions every year on marketing and setting up appointments, so new starters’ businesses could be a success out of the blocks.
So we analysed all that data, and our formula powered interactive sliders to show - genuine - potential earnings based on hours.
What’s that? You can only work ten hours a week? No problemo! Set the slider to 10, and see what you could earn - oh, and here’s a video case study from a happy someone who’s done just that and earns a packet.
Bingo! The ‘Own Your Own Hours’ campaign bigged up that flexibility, the freedom to be your own boss, the award-winning training and HQ support and provided the reassurance of moving from salary to self-employment - but as part of a massive business that enjoyed great consumer perception.
Did it work?
Done deal! Our geo-targeted social media drove back-to-work parents, flexi workers and candidates who’d shown any interest in self-employment back to the ‘Own Your Own Hours’ campaign, to find out more, and hit that all-important ‘apply’.
0K+unique candidates reached
0%engaged with the salary slider
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