Our paid advertising strategy pulled on our own data gained across millions of CVs to target active candidates who may not have care experience, but who might be great in the role, as well as passive candidates who might have their interest piqued.
We bigged-up what existing employees told us they loved about their roles - the relationships they built with clients, the qualifications and career progression, the friendship and teamwork - and even the above-and-beyond stuff, how some went on holiday with their clients, carried on visiting them after changing roles, and shared birthday parties with them.
These carers were, in many cases, the only contact some of their clients had with another person all day. Talk about the caring profession!
